Year

Feb 2, 2025

Status

Ongoing

Overview

CDS Stores, a premium retail chain serving everything from sweets and dry fruits to farsan and daily goodies, had the products, the reputation, and the loyal offline crowd—but their digital shelves were looking a bit empty. Their Instagram lacked the flavor to attract and engage a modern audience. That’s when Gaa-tha stepped in, spoon in hand, ready to stir up some real digital magic.

Process

Taking charge in March 2025, we rolled up our sleeves and began cooking up a strategy that tasted just right—starting with a complete content makeover. We introduced reels that told visual stories, posts that engaged, and captions that spoke the language of food lovers. To add some spice, we launched a well-curated influencer campaign that gave the brand the local star power it needed—bringing in buzz, footfall, and new fans.

Outcome

CDS Stores went from being a neighborhood favorite to a trending name on the feed. The content started driving conversations, reels reached thousands, and influencers helped turn online views into real store visits. With Gaa-tha behind the screen, the store’s digital presence finally matched the richness of their in-store experience—and the footfall spoke for itself.