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Charliee Chikki

Charliee Chikki

Client

Charliee Chikki

Category

Food Manufacturing & Supply

Year

Jan 2, 2024

Status

Ongoing

Site

Visit

Overview

Charliee Chikki, a beloved name in chikki, farsan, and traditional sweets, had the taste and tradition but lacked the digital spark to take it pan-India. That’s where Gaa-tha stepped in—armed with strategy and a passion for storytelling. We saw the potential in their legacy and helped them scale it with a fresh, modern digital identity—revamping their e-commerce experience, rebranding their packaging, and activating a strong social media and online marketing presence.

Website

Process

Our first step was to understand the heart of the brand through deep-dive sessions with the Charliee team. From there, we gave their Instagram and Facebook a makeover, introduced a daily dose of reels, product stories, and customer content that felt real and delicious. Their website? Rebuilt for better experience and SEO. Their packaging? Given a minimalist, premium twist that still held onto their roots. To boost sales and reach, we launched targeted ad campaigns on Facebook, Instagram, and Google, driving awareness, traffic, and conversions like never before.

Outcome

Charliee’s online presence transformed from quiet to powerful. Their social media started buzzing with engagement, website traffic saw a noticeable jump, and conversions followed suit. Paid ads brought in strong ROI, while UGC and storytelling brought them closer to customers. WhatsApp and social integrations ensured buying was just a click away. All in all, Charliee Chikki didn’t just go digital—they went deliciously viral.

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Gaa-tha ©

2025

Tell Us Your New Ideas

Contact Us

Gaa-tha ©

2025

Tell Us Your New Ideas

Contact Us

Gaa-tha ©

2025