Client
NITS Overseas
Category
Study Abroad & Visa Consultancy
Year
Feb 2, 2024
Status
Ongoing
Overview
With over 16 years of guiding students to global education, NITS Overseas had everything—expertise, success stories, and goodwill. What they didn’t have was a digital presence that reflected this legacy. That’s where Gaa-tha came in—to turn their offline trust into online influence and help them connect with a larger, younger, and tech-savvy audience.
Website
Process
We kicked off with one-on-one strategy calls to align their brand voice with what students really wanted. Next, we revamped their Instagram and Facebook with informative yet engaging content—think IELTS prep tips, student success stories, facts vs. myths, and weekly Q&As. Their website got a sleek redesign for lead generation, backed by smart SEO strategies to get them ranking. We also rolled out laser-focused ads on Google and social platforms, even pulling off a high-footfall education fair through a dedicated performance marketing campaign.
Outcome
The results? A massive boost in digital visibility, more student inquiries, and a growing, engaged community. Their content started sparking conversations, their ads drove real leads, and their website became a lead-gen machine. Add to that an integrated WhatsApp and social setup—and NITS now offers a seamless journey from the first click to take-off.
