Year

Jan 2, 2024

Status

Ongoing

Overview

A local gem in the world of sweets and farsan, Saurashtra Farsan had the flavors everyone loved—but their brand needed a dash of digital spice. With no clear content direction, they were missing out on engaging an audience that lives on Instagram. Enter Gaa-tha.

Process

We jumped in with a strategy tailored to the tastebuds. From fun, snackable content to deliciously shot reels and festive posts, we started building an online presence that matched their offline popularity. Our creatives highlighted signature products, behind-the-scenes goodness, and customer love stories—all designed to drive footfall and digital buzz.

Outcome

Saurashtra Farsan began to build its own digital fan base. Engagement grew, the store got more visibility during festive seasons, and people began recognizing the brand beyond just their local area. With Gaa-tha at the helm, the sweets weren’t the only thing people were talking about—the content was too.